CV
Professional Summary
With a knack for translating big-picture business goals into strategic, results-driven plans, I draw from a hybrid background spanning SaaS product management, marketing, and business operations. My experience leading cross-functional initiatives has helped organizations scale smarter, grow faster, and operate more efficiently—from building new products to optimizing existing processes and partnerships.
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As a senior leader in the SaaS space, I’ve steered multidisciplinary teams through complex projects across the full product and business lifecycle—from ideation and research to launch, optimization, and post-acquisition integration. I’ve owned product roadmaps, prioritized strategic initiatives, and collaborated closely with engineering, design, marketing, and sales to deliver scalable solutions with measurable business impact.
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I’ve also played a key role in managing strategic partnerships and facilitating M&A activities—ensuring seamless collaboration, integration, and value capture. Whether supporting due diligence, aligning business units, or navigating organizational change, I bring a steady hand and a business-first mindset to high-stakes environments.
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Whether leading a product roadmap, streamlining operations, or navigating a strategic acquisition, I approach every challenge with curiosity, collaboration, and a good sense of humor—because let’s be honest, sometimes you need it.
Skills
Industry
Agile Methodology | Scrum Management | Project Scoping | Stakeholder Engagement | Process Improvement | Quality Assurance | Product Development | Team Building | Goal Setting | Sprint Planning | Strategic Planning | Product Launch | Market Research | Business Case Creation | Communications Management | Product Roadmap | Product Lifecycle | Business Strategy | Product Marketing | Data Analysis
Systems & Software
Domo | Google Analytics | Jira | Trello | Asana | Figma | Lucid | G Suite
Business, People, & Leadership
Collaboration | Communication | Adaptability | Cross-Functional Collaboration | Strategic Thinking | Leadership | Facilitation | Metrics & Reporting | KPIs | OKR Management | Empathy
Work Experience
01/2022 - Present
YouScience | Senior Product Manager, Insights & Analytics
Provide internal and customer-facing reporting for college and career readiness through a user-friendly platform built to support students and educators at every stage of their journey.
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Drive product vision and roadmap aligned with company objectives and market trends.
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Collaborate with UX/UI designers to enhance user experience and product usability.
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Implement agile methodologies to streamline product development and iteration cycles.
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Conduct market research to identify emerging trends and competitive opportunities.
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Analyze customer feedback to prioritize features and improve product offerings.
04/2018 - 01/2022
YouScience | Senior Director, Marketing
Set multi-year marketing strategy to support brand and business goals inclusive of KPI’s against
brand awareness, customer acquisition, marketing channel mix, and increased revenue forecasts.
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Developed and implements communications strategy and PR activities, supported by in-house and external teams.
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Led digital marketing strategy across search marketing, SEO, retail, direct to consumer, email and organic and paid social media.
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Increased footprint 140% and retail sales 50% Year-Over-Year.
01/2016 - 04/2018
Mspark | Marketing Manager, National Brands
Developed print marketing plans for franchised brands including Pizza Hut, Ace, Pet Supplies Plus and Hy-
Vee. Partnered with national and local teams to ensure quality execution at corporate and franchisee levels.
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Provided national franchise sales team and their clients with support in strategy, lead generation, research, presentations, collateral, email marketing and paid advertising to support sales and the growth of the account.
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Partnered with each account executive to develop a deep understanding of their assigned industry and build relationships with key account influencers through site visits and conferences.
08/2015 - 01/2016
Nielsen | Client Manager, Dollar General
Performed analyses using Nielsen’s proprietary tools and secondary data to develop insights focused on
driving Dollar General outcomes. Developed, compiled and delivered retail and CPG research to aid client
in product and market planning.
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Led Nielsen practice areas to examine client's price perception, ad effectiveness and brand equity.
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Employed expertise to advise the assigned client, Dollar General, on marketing plans and industry trends, participating in client discussions and presentations as applicable.
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Identified opportunities to collaborate across Nielsen teams and drive sales with client.
06/2014 - 08/2015
Captain D's | Marketing Manager, Consumer Insights
Served as the consumer insights business partner to key stakeholders in brand, product, and marketing to
ensure insights inform critical business questions.
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Prioritized, designed, and executed qualitative and quantitative research studies to inform marketing communications, new product development, go-to-market strategies, and packaging design.
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Deliver clear, actionable insights based on quality analysis and interpretation.
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Developed marketing plan for email and dynamic mobile engagement to drive new customer acquisition.
01/2008 - 06/2014
Mspark | Marketing Manager
​Maintained an account portfolio of 50+ small and medium-sized businesses, representing $275,000 in monthly revenue through supporting clients with print marketing and data-driven solutions.
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Partnered with sales to produce strategic, competitive intrusion plans for at-risk accounts.
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Prepared and distributed collateral materials for regional and national trade shows.
Education
2003-2007
Troy University
Bachelor of Arts (BA) in Advertising, Print Journalism
Graduated summa cum laude | Phi Kappa Phi | Alpha Lambda Delta
Interests
Outside of work, I love exploring something new - whether that’s tackling a home project, picking up a new hobby, or hitting the road for a spontaneous roadtrip. I’m an avid reader and podcast fiend who loves nothing more than learning - and sharing - a new fact or two. At home, my husband and I keep a small zoo of two dogs, two cats, and two kids who keep things delightfully unpredictable.